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Robert Baron

Regents Professor of Entrepreneurship

Prof. Baron’s research stems from the view that entrepreneurship occurs at the interface between human creativity, energy, and skills, and begins when specific individuals recognize opportunities to create something new, different and better than what currently exists, The process  then continues only if these persons decide to take action to convert the ideas generated by their creativity into reality—new products or services. Within this framework, the entrepreneur is truly central to the entire process so understanding why and how and they choose to undertake this challenging journey is crucial to understanding the foundations of entrepreneurship, and why only some entrepreneurs complete this voyage successfully.  All of Prof. Baron’s is designed to shed new light on these complex issues. 

Robert Baron


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